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Posted: 2025-04-27 01:54:48 UTC
This article contains some claims that remain unverified. While much of the content may be accurate, exercise care when relying on this information.
This article contains some claims that remain unverified. While much of the content may be accurate, exercise care when relying on this information.
Status
Last Updated
2025-04-27 01:55:08 UTC
Verified By
Rollup News
TikTok is preparing to launch its shopping platform, TikTok Shop, in Japan, aiming to capitalize on Japan's large retail market. This move follows its success in Southeast Asia and expansion into Europe, where influencers promote discounted goods via livestreams.
TikTok Shop launch in Japan
Expansion of e-commerce operations
Leveraging influencers for sales
Capitalizing on Japan's retail market
U.S. regulatory uncertainty (ByteDance divestment deadline)
Competition in Japan's established retail market