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Posted: 2025-05-05 10:20:31 UTC
This article contains some claims that remain unverified. While much of the content may be accurate, exercise care when relying on this information.
This article contains some claims that remain unverified. While much of the content may be accurate, exercise care when relying on this information.
Status
Last Updated
2025-05-05 10:20:47 UTC
Verified By
Rollup News
Tokenization is transforming the winery business model by enabling royalties on secondary market trades, providing real-time insights, and facilitating direct customer engagement, potentially boosting annual revenue by 19%.
Royalties on every secondary market trade
Real-time insights when bottles are opened
Direct customer engagement via Tasting Tokens™
Global visibility without changing wine production
Wine exports are falling
Borrowing costs are up
Capital is stuck aging in cellars
Producers earn nothing from resale value
Lack of royalties and data
Speculators profit off wine's value