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Posted: 2025-05-07 09:45:32 UTC
This article contains some claims that remain unverified. While much of the content may be accurate, exercise care when relying on this information.
This article contains some claims that remain unverified. While much of the content may be accurate, exercise care when relying on this information.
Status
Last Updated
2025-05-07 09:45:47 UTC
Verified By
Rollup News
A U.S. federal judge ruled that Google illegally maintained dominance over digital advertising infrastructure. The Trade Desk is rolling out new ID systems to maintain targeting capabilities without third-party cookies. Alkimi is building a decentralized ad exchange with a transparent fee structure and on-chain targeting mechanics.
Google's ad tech monopoly is cracking.
The Trade Desk is trying to maintain targeting capabilities without third-party cookies.
Alkimi is building a decentralized ad exchange with a transparent fee structure and on-chain targeting mechanics.
100% of protocol revenue goes back to the network via buybacks & validator rewards
Maintaining targeting capabilities without third-party cookies.
Centralized and tied to corporate data ecosystems.
Legacy ad tech scrambles to patch a broken system.