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Posted: 2025-05-15 12:15:32 UTC
This article contains some claims that are falsified. While not everything in the article is false, please proceed with extreme caution and verify any critical information independently.
This article contains some claims that are falsified. While not everything in the article is false, please proceed with extreme caution and verify any critical information independently.
Status
Last Updated
2025-05-15 12:15:42 UTC
Verified By
Rollup News
The article discusses the common issue in Web3 projects where marketing efforts focus on creating hype and raising capital rather than driving user adoption, retention, and revenue. It emphasizes the importance of shifting the focus from 'buzz' to actual product growth and user engagement.
Web3 projects often prioritize hype and capital raising over user adoption and product growth.
Many projects measure success by fundraising and social media buzz rather than user engagement and retention.
Marketing should focus on onboarding, retention, activation metrics, paid acquisition, and growth loops.
The key to long-term success is building a business with users, not just getting funded through hype.
Web3 marketing often focuses on creating buzz rather than driving actual product usage.
Many projects lack a clear plan for onboarding, retention, and activation.
Measuring success by fundraising and social media impressions rather than user engagement.
Failure to prioritize product growth and user acquisition after initial funding.