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Posted: 2025-06-28 08:10:24 UTC
This article contains some claims that remain unverified. While much of the content may be accurate, exercise care when relying on this information.
This article contains some claims that remain unverified. While much of the content may be accurate, exercise care when relying on this information.
Status
Last Updated
2025-06-28 08:10:42 UTC
Verified By
Rollup News
This article discusses BlackBerry's fall from dominance in the smartphone market after the introduction of the iPhone and its subsequent comeback by pivoting to security software and embedded systems, particularly in the automotive industry.
BlackBerry's initial dominance in mobile email and smartphone market.
The miscalculation of the impact of the iPhone and shift in consumer preferences.
The strategic pivot to security software and embedded systems.
The resurgence in the automotive industry with QNX operating system.
The potential investment opportunity in left-for-dead companies.
Miscalculating the impact of the iPhone.
Failing to adapt to changing consumer preferences.
Brutal market decline and loss of market share.
Intense competition and thin margins in the new sectors.