Salesforce's $27.7B Bet on Slack

Posted: 2024-12-13 08:00:31 UTC

@Wayne Marltonmarlton_wayne

#Salesforce

#Slack

#Acquisition

#DigitalWorkplace

#Leadership

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This article contains some claims that remain unverified. While much of the content may be accurate, exercise care when relying on this information.

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2024-12-13 08:19:00 UTC

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TL;DR;

In 2020, Salesforce CEO Marc Benioff acquired Slack for $27.7B, despite criticism. The move paid off as Slack's revenue increased by 39%, and Salesforce now owns the digital workplace operating system, worth more than the acquisition price.

Salesforce's $27.7B Bet on Slack

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