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Posted: 2025-04-25 04:34:18 UTC
This article contains some claims that are falsified. While not everything in the article is false, please proceed with extreme caution and verify any critical information independently.
This article contains some claims that are falsified. While not everything in the article is false, please proceed with extreme caution and verify any critical information independently.
Status
Last Updated
2025-04-25 04:52:26 UTC
Verified By
Rollup News
A Chinese startup with over 150 million users is offering a unique form of entertainment: micro-dramas. These are 60-90 second vertical video episodes, similar to Netflix, with the first few episodes free and subsequent episodes available for purchase. The production costs are low, with AI-generated scenes, and the company is generating over $200 million in revenue, primarily from female romantic fantasy dramas. These apps are gaining traction in the US App Store, with 12 micro-drama apps ranking in the top 100 entertainment apps.
Micro-dramas are a new form of entertainment with short, vertical video episodes.
These dramas are primarily targeted towards female romantic fantasies.
The production costs are low due to AI-generated scenes.
Several micro-drama apps are gaining popularity in the US App Store.
Maintaining user engagement with such short episodes.
Competition from other forms of short-form video content.
Ensuring quality content despite low production costs.